A Creativi-T Guide
Find Your Real Differentiator
How to identify what actually sets your business apart, in a way that matters to the people you're trying to reach, and how to use it in everything you do.
"Your differentiators are not about you. They are about what your audience gets because of you that they cannot get anywhere else."
What's inside
| 01 | Why most differentiators (customer service, quality, experience) don't actually differentiate you at all |
| 02 | The five questions that uncover what actually sets you apart from everyone else in your space |
| 03 | A stress test to run your differentiator through before you build your marketing around it |
| 04 | How to connect your differentiator to your brand purpose and values so it holds up over time |
| 05 | Exactly where your differentiator needs to show up: your content, your bio, your case studies, and how you talk about your work |
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Want to Go Deeper on This Live?
Creativi-Tea is a free 15-minute live session where Tasha covers one focused, actionable marketing topic per session. Our next one is Tuesday, August 4th at 10:45am MT.
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